24 de enero de 2012

Black water???? Yes, why not...?

That´s right folks!!! If Marketing isn´t there for great and new ideas, so what would be in charge of??? Some days ago I found that some genius Canadians launched a different type of mineral water: we are talking about a black water, "the dark side of the water", as BLK Beverages defined it. 

We all know that water is colorless and these kind of news can be taken as negative, if perception is the main and only feature in the world, but is not! Brands are here not only to satisfy our needs in a basic way, because that would be really boring, so I am glad to communicate brilliant ideas like this creative, awesome and functional BLK water. 





If we are pleased in drinking cola beverages, tomato juices, black beers, ice teas, so why don´t with a black water which, in fact, offers us electrolytes, antioxidants and 77 trace minerals??? Good quality is tested and guaranteed by scientists and a global brand, reason why there is no heath hazard at all for our bodies. Besides, this innovative product is kosher, taintless label that turns it into an irresistible option for consumers. 

Its taste isn´t revealed yet, but it seems that goes from neutral to slightly salty: apparently, at first sight, is very similar to the transparent and classic water we are used to drink, so perception prejudgements could be discarded.

Not satisfied with this launch, the company is going to introduce 3 different flavoured black waters and the BLK family is looking forward to grow in a short term! 
Sure it is somethig to try, specially if we consider that the price of a bottle is around u$s 1,50.-

   

"An innovation of nature and science. Discover the secret behind blk.'s unique look and learn why you don’t have to be afraid of the dark". If you want to be in touch with further information, just visit the www.blkbeverages.com website: trendy design and useful information in your hand!!! 

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